Vakay Campaign 2022

The idea began in November 2012, when our friend and co-founder Adam, who’s always looking for the latest fashion trends, asked Soulaimen to make him a pair of personalized wooden sunglasses. Soulaimen drew the Linebacker, our first design. Soon enough he started taking requests from friends, family, collegues and acquaintances. People who fell in love from the first sight with the wooden sunglasses. VAKAY was born.
An idea, giving birth to a vision that was able to come to light through hard work and dedication. Slowly but surely growing to become what it is today, the first premium handmade eyewear brand in Africa and one of a kind in Tunisia.
Not only did we become trendsetters through the uniqueness of our product but we were also able to Initiate a whole new ecosystem in the eyewear industry, from luxurious and sustainable wood species, with all manufacturing processes being completed here in Tunisia.