For this project with Lacoste, I chose to shoot in La Goulette to create a dialogue between the brand’s iconic identity and the Mediterranean soul of Tunisia.

The vision was to merge Lacoste’s refined sportswear heritage with the warmth, light, and textures of the Tunisian coast. The sea, the architecture, and the natural sunlight became essential elements of the visual narrative, enhancing the brand’s effortless elegance with an authentic Mediterranean atmosphere.

Through clean compositions, fluid movement, and a focus on natural tones, the shoot highlights a balance between timeless sophistication and coastal energy. The result is a series that feels both rooted in Lacoste’s DNA and elevated by the distinctive character of La Goulette.